Context
In order to understand the retail universe post COVID impact, Luminaries rolled out Sample based a retail establishment survey who stock FMCG Tobacco & Beverage product. Out of that top 41 urban towns has been enumerated 100% with complete store profile, so that it helps the manufacturers to build their distribution strategy.
Research Objectives
• To understand FMCG Universe.
• Type of stores across Regions.
• Providing client a updated list of stores in major markets.
Methodology
• Dividing areas/regions into blocks and 100% enumeration using CAPI
• Collecting Pictures and GPS coordinators along with other variables
Output & Impact
• Detailed Store Profile of top 41 Urban Towns that contribute more than 60% of Urban Population.
• Location & address of the store
• Geo Location & Image of the Store
• Avg Monthly Turnover of the Store.
• Stocking Profile
• Availability of cooler/refrigerator
