Retail Audit

Track your performance and your competition’s!

 Retail audit is a systematic examination and evaluation of various aspects of retail operations.

  • A panel of outlets is fixed based on the findings of a detailed retail establishment survey (store census)  multistage stratified random sampling. 
  • Periodic visits are made to each panel outlet to do a physical stock audit &  of purchase to arrive at consumer off-take and brands reach.
  • It is a globally accepted tool to measure consumer reaction through the off-take & manufacturers effort through their distribution. Thus helping the marketers to get an  read on category market size, market share, distribution effectiveness etc.
Case Study