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Retail audit is a systematic examination and evaluation of various aspects of retail operations.
- A panel of outlets is fixed based on the findings of a detailed retail establishment survey (store census) multistage stratified random sampling.
- Periodic visits are made to each panel outlet to do a physical stock audit & of purchase to arrive at consumer off-take and brands reach.
- It is a globally accepted tool to measure consumer reaction through the off-take & manufacturers effort through their distribution. Thus helping the marketers to get an read on category market size, market share, distribution effectiveness etc.
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