Figure out which ideas are the crowd pleasers.
Concept Test within innovation research is a strategic step towards identifying crowd-pleasing ideas.
• It involves presenting new concepts or innovations to a target audience for evaluation. By gauging reactions, preferences, and feedback, businesses can discern which ideas resonate most with the crowd.
• This process not only helps in refining and prioritizing concepts but also minimizes the risk of launching unsuccessful products or services.
• Ensures that the innovations align with consumer expectations, maximizing the likelihood of success in the market. It's a pivotal tool in the innovation pipeline, guiding companies toward ideas that capture widespread interest and approval.
