Context
One of the international tobacco client in Bangladesh wanted to measure corporate equity of their own and competition.
Research Objectives
• Country of Preference
• Company of Preference
• Drivers of Preference
Methodology
• 5200 consumer, 1328 non-consumers, 300 trade partners, and 420 Corporate and community members were interviewed though face to face interview.
• Coverage: National
Output & Impact
• Client were able to measure the improvement in terms of Country of Preference and Company of Preference.
