Context
A local giant in building construction industry, wanted to evaluate the efficacy of the workshop held with stakeholders (Engineers, dealers etc.). In order to have an unbiased feedback, Luminaries conducted a mystery shopping study.
Research Objectives
• To measure how effective was the program in terms of event management, presentation deliberation by key note speakers, quality of food and gift.
Methodology
• Participated in 70 workshop and conducted face to face interview (1050 samples) through random selection
Output
• Study helped client to revisit entire program and to address the loop holes
