Context
A leading Beverage company tracked the Brand Equity of the Existing brands in the Bangladesh Market.
Research Objectives
• Understand Brand Equity
• Understanding Brand Imagery
• Understanding Consumption Behavior
Methodology
• Luminaries conducted Market survey among 3,830 consumers.
• Coverage: National
Output
• Client were able to identify major shifts
• Client were able to identify the changing dynamics of Brande Equity etc.
• Client were able to identify the switching behaviours.
