Context
One of the international tobacco and leading cigarette sellers in Bangladesh conducts yearly incidence study to measure the incidence rate and category switching. Luminaries has been the research partner since 2018.
Research Objectives
• Tobacco Overall Penetration
• Tobacco Penetration by Category
Methodology
• 6500 Male and 3200 Female through Random Selection
• Quota: Age, SEC, Urbanity, and Division
• Coverage: National
Output
• Client were able to identify the target groups
• The findings is the benchmark for other study design
