Context
A MNC tobacco company wanted to evaluate the need of pack and stick design change for the existing two brands. They were seeking the ideal combination of packaging and cigarette aesthetics that aligns best with the current brand identity.
Research Objectives
• Understand the perception of the existing smokers due to change in pack and stick design.
• Understand the reaction of the smokers if the pack and stick design has changed.
Methodology
• Luminaries conducted total 14 FGDs across different SECs and Age groups
Output
• Based on the study findings, the winning combination was launched.
