Context
A global leader in Sugar Confectionary wanted to do a visibility study to monitor their Merchandise Material Visibility & Purity along with availability of key brands in their priority markets.
Research Objectives
• Monitor the visibility & Measure the Purity of the Merchandise Material & Availability of Brands
Methodology
• Random visit in 360 stores in the given area list where they have distributed their merchandizing Material to keep the product.
Output
• Report on visibility, Placement & Purity of the box
• Availability of their brands and key competition brands
