Context
Brand Practitioners measures a brands performance in the category through its KPI’s like Market Share, Numeric Reach, Wtd Reach, STR etc. Retail audit is globally accepted solution to measure these KPI. Luminaries has established its own Retail Audit panel to cater this need.
Research Objectives
• To understand volumetric and distribution measures
Methodology
• Enumerator visited once in a month to record purchase & do a physical assessment of product inventories at the store.
Output
• Monthly Report on Market Share Reach.
• By Market & Channels.
• Its gives insights on brands performance compare to competition.
