Context
A global leader in beverage category wanted to launch a visibility study to monitor the sales effectiveness of their brand. They wanted a real time reporting with access to regional head to top management.
Research Objectives
• Monitor the visibility share
Methodology
• Client provided the store list where they directly reach. Luminaries cover 6000 stores every month which rotate over 3 months interval.
Output
• Real time report on visibility share, SKU availability, planogram, charging status, and purity of cooler.
• Helps to monitor the merchandising KPI on periodic basis
