Context
A global Tobacco client wanted to track the market share of factory made cigarette. Luminaries formed a nationwide retail audit panel to measure market dynamics like market size, market share, product distribution, and price tracking.
Research Objectives
• To understand volumetric and distribution measures
Methodology
• Luminaries set a retail panel of 12,600 by covering 90% of the thana. Enumerator make multiple visits in a month to record purchase data and do a physical assessment of product inventories at the store.
Output
• Monthly Report on Market Share
• Weekly Report on Price Track
