Context
A leading MNC lubricant company wanted to enumerate stores across the countries that handle engine oil.
Research Objectives
• To get a list of engine oil selling outlet across the country
• To categorize the list by store type and store volume/value class
• To identify stores where they are present and potential stores that need to be brought under distribution coverage
Methodology
• Dividing areas/regions into blocks and 100% enumeration using CAPI
• Collecting Pictures and GPS coordinators along with other variables
Output & Impact
• Client had a complete list of engine oil selling outlet which helped them to set up their distributary route plan.
• Identify stores which gave them higher return on investment.
